Mike Ravelson

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

Volcom Stone presents "Mr. Plant", a Veeco Productions film based on the travels of snowboarder and New Hampshire backwoodsman Pat Moore. Mr. Plant follows Pat as he spends a season traveling the world with the Volcom Snow family, friends and icons. Filmed by Seth Huot and Jake Price on location in Jackson Hole, Japan, Quebec, Massachusetts, Chile and Minnesota; the film unfolds across the globe to portray the only destination that really matters: Staying true to snowboarding.