Pierre Desproges

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

No plot available for this movie.

In May 1974, Valéry Giscard d'Estaing became President of the Republic and wanted to bring about a new era of modernity. One of his first decisions was to break up the ORTF with the creation of three new television channels: TF1, Antenne 2 and FR3. Three new public channels but autonomous and competing. It is a race for the audience which is engaged then, and from now on the channels will make the war! This competition will give birth to a real golden age for television programs, with variety shows in the forefront. The stars of the song are going to invade the living rooms of the French for their biggest pleasure. This unedited documentary tells the story of the metamorphosis of this television of the early 1970s, between freedom of tone, scandals, political intrigues and programs that have become mythical.

No plot available for this movie.

No plot available for this movie.

Le Tribunal des flagrants délires was a comedy show where celebrities were judged in mock-trials. Desproges held the part of the prosecutor for more than two years, a part for which his verve, his scathing humour and his literary erudition were ideally suited.

No plot available for this movie.

No plot available for this movie.

No plot available for this movie.

It is with a semblance of chronology and to the rhythm of Antoine De Caunes' not unpleasant voice-over that we are told the story of this unusual troublemaker, who, with his extraordinary ease of writing, put the competition light years away in the 1980s. A mini-documentary that reminds us, if it were necessary, that intellectual buffoonery died with Pierre Desproges.