Paul McGrath

NBC Sunday Showcase was a series of hour-long specials telecast in color on NBC during the 1959-60 season. The flexible anthology format varied weekly from comedies and science fiction to musicals and historical dramas. The recent introduction of videotape made repeats possible, and two 1959 dramas had repeats in 1960. On the heels of his Broadway hits The Pajama Game and Damn Yankees, Richard Adler composed the opening Sunday Showcase theme music, titled "Sunday Drive".

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First Love is an American soap opera which ran on NBC Daytime from July 5, 1954 to December 30, 1955. The series aired at 4:15 p.m. EST, between Golden Windows and Concerning Miss Marlowe. Although the show had a strong fan following, at the time NBC had little use for developing any of their daytime shows and canceled First Love after a year and a half. Many cast members such as Patricia Barry, Val Dufour and Rosemary Prinz went on to become long-running daytime stars. Created by Adrian Samish and written by Manya Starr, the series centered around jet engineer Zach James and his difficult marriage to Laurie James. Due to being neglected as a child, Zach was obsessed with building a name for himself. Laurie tried to understand him but was unable to help him deal with his problems, as he went on trial for the murder of an aviatrix he may have been having an affair with. The show became known chiefly for a major blooper early in its run. A Friday cliffhanger involved Zach seeing his friend Chris crash his plane. Zach ran to tell Chris' wife Amy, "Chris cracked up the plane." In his rush, Dufour blurted out, "Chris crapped", then abruptly added, "...on the plane." Patricia Barry began to giggle. When the camera cut to a "bereaved" Prinz, she was shaking with laughter. Supposedly NBC nearly fired all three actors, but changed their minds after fans wrote in praising them for the scene. In 2003 Prinz denied such a scene ever made it to the air.

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Hallmark Hall of Fame is an anthology program on American television, sponsored by Hallmark Cards, a Kansas City based greeting card company. The longest-running primetime series in the history of television, it has a historically long run, beginning during 1951 and continuing into 2013. From 1954 onward, all of its productions have been shown in color, although color television video productions were extremely rare in 1954. Many television movies have been shown on the program since its debut, though the program began with live telecasts of dramas and then changed to videotaped productions before finally changing to filmed ones. The series has received eighty Emmy Awards, twenty-four Christopher Awards, eleven Peabody Awards, nine Golden Globes, and four Humanitas Prizes. Once a common practice in American television, it is the last remaining television program such that the title includes the name of the sponsor. Unlike other long-running TV series still on the air, it differs in that it broadcasts only occasionally and not on a weekly broadcast programming schedule.

Robert Montgomery Presents is an American dramatic television series which was produced by NBC from January 30, 1950 until June 24, 1957. The live show had several sponsors during its seven-year run, and the title was altered to feature the sponsor, usually Lucky Strike cigarettes, for example, Robert Montgomery Presents Your Lucky Strike Theater, ....The Johnson's Wax Program, and so on.

The Philco Television Playhouse is an American anthology series that was broadcast live on NBC from 1948 to 1955. Produced by Fred Coe, the series was sponsored by Philco. It was one of the most respected dramatic shows of the Golden Age of Television, winning a 1954 Peabody Award and receiving eight Emmy nominations between 1951 and 1956.